What Sellers Want
When making the decision to sell your home you need to be sure that you and your agent are on the same page. Setting your expectations of the process and each other upfront will help curb any confusion or frustration as you move forward from listed to sold! After years of working with sellers and listening to their needs, I have complied a small list of the most common things that are the most important to a seller.
A customized marketing plan!
Sometimes it seems as though every listing presentation is the same. What would you like to list it for? How much do you owe? How fast do you want to sell? Most sellers have said they would rather have an agent who comes in and says, "Here's what the market looks like and here is the marketing plan that I have come up with for your house that will help us sell it quickly!" You want to hear about your house and HOW I am going to market and sell it. The numbers are important and play a vital role in the listing/sales price but the most important thing is getting you from point A to point B and making you happy while we get there.
To be seen!
Placing a listing on the MLS (multiple listing service) is a great tool but it doesn't stop there and it shouldn't. You need internet presence! A company website, a personal agent website, social media and video. All of these outlets work together to sell your home. Neighborhood mailings, email campaigns, etc. These are all things that will get you seen as a seller and you should choose an agent who includes these as part of your marketing plan.
Accessibility to their agent!
Nothing is more frustrating to a seller than getting voice mail every time you call. If sending an email takes days to get a response, then that is unacceptable. As a seller, you want to know that your agent is always accessible to you. It may take a few hours sometimes but you should be able to email, call, or text your agent at any time and know that they will receive it.
To know that you you are a priority!
Though the agent you choose may have more listings than just yours, you should always still feel like a priority. No matter the price of your home or the location, you should be treated the same as every other client and have comfort in knowing that your agent feels the same way.